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In 1984, Choon Jewelry Company Limited ('Choon') started the Cubic Zirconium lapidary factory for exportation under the name of Noppadol Import and Export Company Limited. With the vision of Mr. Chairat 'Choon' Noppasanti has established Choon Jewelry as a jewelry manufacturer in 1993.


Up to now, over 500 staffs, professional craftmanships, computerized operation and machinery which enhancing Choon to the leader of jewelry maker in Thailand. The quality of raw materials and finished products also guaranteed.

The factory is fully equiped to handle end-to-end jewelry manufacturing, including, casting, polishing, gem setting and plating with capacity over 30,000 pieces per month.

Vision: We aim to be "The World's Leading Jewelry Manufacturer".



Quality Validation ISO 9001:2015 (TÜV ID: 910510181)

We at Choon Jewelry commit to excellent in developing quality system, both in term of design and manufacturing high quality products, to meet all customer requirements. To ensure that our customer satisfaction is always met, and our quality efficiency, our employees must always be empowered through skill development training as well as effectively control the manufacturing processes.

Mission: We all throw ourselves into our duties with quality administrative management and gem-manufacturing technology .  



"More than decade of experiences in the world of jewelry, we 'Choon Jewelry', have always been developing ourselves by operating the latest advanced technology and applying ISO9001:2015 to control our processing system. Nowadays, Choon is internationally accredited by all over the world's jewelry market. We strongly believe that we will go on growing, continuously and never stop developing our product and service. Preciously, if there is no customer, Choon cannot exist. We would like to say million words of thank to all customers for your supports and also continuing in future prospects. Unforgettably, thankful for all my staffs who always stand behind our acheivements."

Mr. Chairat Noppasanti

Managing Director 




Choon Jewelry Co.,Ltd. ( Manufacturer and Exporter)


179-179/1-19, Soi Muban Sethakij33, Muban Sethakij Road, Bangkaenue, Bangkae, Bangkok, Thailand 10160


+662 - 807 - 0123


+662 - 421 - 1624

Working Hour

8:00 AM-5.00 PM (Mon-Sat) (+7 GMT: Bangkok Time)

Managing Director

Mr. Chairat Noppasanti (Choon)

Number of Employees

Approx. 500 people

Nature of business

Manufacturer & Exporter of Fine Jewelry

(Such as Ring, Bracelet, Bangle, Necklace, Earrings, Pendant, Etc.)

Both silver and gold

Factory facility

Center Control unit, Casting Unit, Preforming Unit, Bracelet Preforming Unit, Polishing Unit, Plating Unit, QC and QA Unit, Product Development Unit, Sales & Marketing Unit.

Registered Capital

25 Million Thai Baht




We are certified by ISO 9001 version 2015 of TUV Rheinland


We are granted to establish the factory under Thailand Ministry of Industry

(Certification number 01-100 018973)

Contact Sales

Mr. Voravit Kongvinyu (Jim)


 Vice President - Marketing

Contact Email

Our Brands


"Heart-crafted accessories"

The premium range of silver jewelry with best quality Cubic Zirconia with every item has its unique style aiming for younger audiences

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"The timeless classic at its best"

The premium gold plated range of cluster jewelry with the timeless corundum gemstones; ruby, emerald and sapphire

"The diamonds for the collectors"

The modern take on the classic halo; the large semi-precious stones galleried by diamonds which calling out to everyday wearer and collector

"The Sweet Tasting Cabochons"

Inspired by Japanese Sweet, Mizu Mochi, to our semi-precious colorful cabochons jewelry range

"Belle petite bijouterie"

(beautiful little jewelry)

The range of small beautiful jewelry collections with unexpected surprises to discover

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